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The Difference Between B2B and B2C Social Media Analytics

Most of the social media channels are Business to Consumer (B2C) or as many of us think, they are. But can they be used for Business to Business (B2B) communication as well and how effectively?

Update: Google Benchmarks Means Better Ideas

We have always provided competitor analysis and best-case practice examples, but the immensity of information available through the new Google Analytics Benchmarks adds to everyone’s understanding of user behaviour. This does come with some caveats though, as not all the new data is as useful as it initially seems.