Browse Insights
Predictive Analytics: Why it Matters
Predictive analytics comes in when collected customer behaviour and information is analysed to predict how users react to certain marketing activities. From there, marketers can automate their processes with predictive planning. A business running with predictive analytics is based on algorithms, machine learning and analytics via identifying the future outcomes based on historical data.
Top 3 Digital Analytics Trends To Watch Out For in 2020
In 2019, digital marketing tools evolved to a stage wherein data analytics and IoT came together, augmented analytics had grown so much, and DataOps encouraged data-driven organisations to begin with a similar practice of testing their data pipelines to build trust and evolve best practices.