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Mobile Analytics Tools

We all know that mobile has become a widely used device, thus making it a top priority for marketers. As such, it is important to track your mobile performance in order to help you create marketing decisions based on mobile.

Measuring Loyalty

Loyalty, intangible as it is it not exactly something that is tracked, monitored and measured nor are there tools to measure something as vague a metric as loyalty. What you can do, however, is to monitor the metrics that indicate loyalty.