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Predictive Analytics Tools and Calculators

Predictive Analytics is the use of historical data from sources to determine and identify future behaviours of your market. The goal of predictive analytics is to use the insights derived from such analysis to optimise and improve their marketing thereby increasing their competitive advantage in the market.

The Importance of Auditing Your Website

A website audit is a process of crawling down at every corner of your webpage to look for issues or problems that need to be addressed or fixed. Often times, a good website audit tells you if your website is in need of an update or rebranding.