How’s your website doing? If you have no idea, then you probably haven’t been measuring your web performance. If you don’t measure your web performance then you can’t possibly put a value on your website nor can you determine how to improve your site’s performance.
Most of the social media channels are Business to Consumer (B2C) or as many of us think, they are. But can they be used for Business to Business (B2B) communication as well and how effectively?