Cobram Estate is the largest Olive Oil brand in Australia.
Cobram Estate’s Objective
- Cobram Estate wanted an external opinion to judge the impact of digital marketing campaigns and their link to Ecommerce sales.
We provided an analysis of Google Analytics data, looking at the user flow of different marketing campaigns, and comparing the page value and level of engagement of a user across different channels.
Applying the recommendations helped Cobram Estate improve their website conversion rates, and determine which digital marketing channels they should scale. This led to more Ecommerce revenue.