Olive Wellness Institute
The Olive Wellness Institute is a science repository on the nutrition, health, and wellness benefits of olives and olive products, which are all subject to extensive peer review. The institute is guided by scientific experts that specialise in the nutrition, health, and wellness benefits related to olive products.
Olive Wellness Institute Objectives
- The Olive Wellness Institute wanted better digital marketing reporting for key stakeholders and team members.
- The Olive Wellness Institute wanted better insight into their organic traffic results.
- WA setup a Google Data Studio report with core digital marketing numbers for regular review.
- WA provided quarterly reports of Google Analytics traffic growth and the influence of certain keywords from Google Search console.
- WA provided input into keywords to target in future article production given Google Search Console data.
Improved access to relevant information led to better understanding and accountability of the team.