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The Dark Side of A/B Testing: How to Test Your Site with a Bazooka

Website optimisation relies heavily on A/B or multivariate testing with digital analytics tools. However, if it comes down to testing, most of the experts test only minor comparisons on a site. But testing should go forward only if you test highly tangible differences; this is where you can learn something and open new frontiers. So instead of burning through your site with a bunch of matchsticks, use a bazooka instead and start some real flames.

The ROI in Digital Analytics

What is the return on investment (ROI) on digital analytics? How can we quantify this amount of the expenses? In this week’s topic, we will show you the current trends in digital analytics ROI.