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Analyse Like A Pro: 6 Tips to Improve Your Google Analytics Knowledge Part 2

Google Analytics is often the most available digital analytics tool as it is free and easy-to-setup. Basics are important but how can you improve your Google Analytics knowledge?

Is Digital Analytics as a Standalone Expertise Dead?

Digital analytics was standalone expertise in recent years. Some companies built groups around it with analytics experts; others hired analytics professionals to act as support for their marketing team. Now it has been changed, and it’s a natural evolution for the industry.