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Is Digital Analytics as a Standalone Expertise Dead?
Digital analytics was standalone expertise in recent years. Some companies built groups around it with analytics experts; others hired analytics professionals to act as support for their marketing team. Now it has been changed, and it’s a natural evolution for the industry.
Using Data Analytics to Get More Out of Customer Service
Data analytics could be the number one source for stronger and better customer service. Companies are tracking their customers on all public digital channels to tailor better offers and services for them. Customer service issues shouldn’t be different, data analytics and insights can step in to make this service better.