Choosing Website Tracking Tools
A Guide to Finding Your Rightful Website Tracking Tool
Measuring your website’s performance can be daunting – and more likely than not, it feels like it’s impossible to do manually.
Questions boggle your mind when launching a website.
How many people go to my website every day? What do people do when they visit my website? Which features garner the most clicks and which are unnoticeable? Is the design worth the money I spent?
And so being a web expert, I would recommend befriending a web analytics tool to help you track your website’s performance statistics.
But is it just easy as 1-2-3? Na-ah, it’s not. There are important things to consider when choosing your rightful website analytics tool.
Know your KPIs (Key Performance Indicators). List down your KPIs based on your business objectives.
Make a list of your business questions that you would like your analytics tool to answer.
Determine your budget.
List down your options.
Decide if you opt your market to focus on mobile. If yes, go for a mobile website analytics tool.
Top 10 Questions To Ask Before Committing to Buy
- Is your platform of choice easy to integrate with your CRM? Does it look complicated? Can you integrate it by yourself? Do you need a professional?
- Is training offered?
- Can you easily migrate data to a different system?
- Is the user interface easy to understand?
- Is the dashboard customisable?
- Does the platform allow you to generate reports?
- Is the data easy to understand and interpret?
- Are the pricing plans well-within reason budget-wise?
- Are you allowed full ownership of data collected?
- Does the platform reserve the right to share the data collected from you for promotional purposes?
To better understand what website analytics is, here are some important terms to know:
Web Analytics Glossary – Metrics
Bounce Rate – This refers to the percentage of visitors who leave a website or a landing page without navigating to any other pages of the website.
Engagement – This refers to the interaction of your audience to your website and/or social profiles.
Visitor – Which can also be referred to as a user, unique visitor or a unique user is someone who views your website or performs an action on your website.
Conversion – Refers to the completion of a specific action by a visitor. This could be in terms of signing up for a subscription, signing up for an account, finalising a purchase transaction or just simply leaving their contact information.
Conversion Rate – Refers to the percentage of visitors who have completed the desired action against the total number of visitors on any given date.
Conversion Funnel – Pertains to the path or steps to take to reach the final goal which is to convert. Each step leading to conversion make up the conversion funnel.
Traffic – Pertains to the visitors viewing your website.
KPI or Key Performance Indicator – Your core metrics that are focused on your business objectives.
Business Objective – Pertains to the purpose of your website.
Website Tracking Tools to Choose From
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Amplitude help product teams rapidly build digital products that work better for the customer and grow their business. Help your newly acquired customers get activated and become power users. Identify critical drop off points in your product paths and optimize funnels. Double down on flows and features that make your users come back and stay.
Hotjar – See how visitors are really using your website, collect user feedback and turn more visitors into customers. Hotjar allows you to visualize how users engage with your site. Hotjar uses interactive heatmaps of their clicks and actions, recordings of their sessions, and gathering of their words from survey and feedback polls to help you build a strong, data-backed understanding of what exactly people are using your site for, and how they’re using it.
Grytics is a SaaS solution for Social Media Analytics on Facebook groups, for Community Managers, web marketers and PR. It allows companies of all sizes to improve their customer relationship through the analysis of publications on social networks.
MonsterInsights makes analytics easy for WordPress. Helps you see how visitors find and use your website, so you can keep them coming back.