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Integrating Data from Multiple Sources

Given that there are numerous tools to acquire data in the market, it’s only convenient to have one platform to manage every data you’ll need for your marketing. There are a number of marketing analytics dashboards in the market to do this.

Is Digital Analytics as a Standalone Expertise Dead?

Digital analytics was standalone expertise in recent years. Some companies built groups around it with analytics experts; others hired analytics professionals to act as support for their marketing team. Now it has been changed, and it’s a natural evolution for the industry.