Defining Social Media Engagement
If you’re using Social Media for business or using Social Media, at all, for whatever purpose, then you probably have an idea of how powerful it is in terms of connecting individuals in the web. Not only is it used to interact with your audience, but it is also a platform that can be used to produce and share content with the goal to engage your market and attract qualified leads.
Simply put, engagement is the degree of interaction between you and your audience. It is the two-way connection between you and your audience. You create and deliver valuable content for your audience and your audience interact with your brand in turn by liking, sharing and commenting prompting you to create and share more valuable content for your community.
While most social networking platforms have similar engagement metrics, some feature engagement metrics that are unique to them.
- Link Clicks
- Likes, Dislikes and Favourites
Factors that Influence Engagement
- Brand personality
- Usefulness of content
- Responsiveness and participation