Integrating Data from Multiple Sources

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Integrating Data from Multiple Sources

What is Data Integration?

Data integration simply means combining and unifying all data and information from multiple sources and managing them with one platform.

Why do we need this?

  • To make data collaboration easier
  • To understand how the data correlate with each other and base marketing decisions through insights gathered.
  • To make data live.
  • To centralise data and make it available to everyone in your organisation.
  • To unify all information and increase their value.

What sources do we need?

Depending on the type of marketing you are doing, the source of data could be from mobile data, social media monitoring, website tracking, etc.

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Examples of Marketing Analytics Dashboards

Given that there are numerous tools to acquire data in the market, it’s only convenient to have one platform to manage every data you’ll need for your marketing. There are a number of marketing analytics dashboards in the market to do this.

Cyfe

Cyfe integrates all marketing analytics data in one dashboard making it easier for you to analyse data in one place.

Is it for you?

If you want a tool which is packed with SEO, web performance, social media, and more, give this tool a try.

Moz Pro

Moz Pro is an all-in SEO toolset which helps marketers gain SEO insights on rankings, site crawling, keyword research, page optimisations with reporting features.

Is it for you?

If you’re looking for platform which focuses on SEO factoring in ease of use for your team with different levels of expertise in SEO.

Kissmetrics

Kissmetrics is a marketing analytics platform that allows you to track and analyse your marketing to determine high-value prospects.

Is it for you?

If you’re looking to have just one dashboard to view your analytics and work on your marketing automations to improve conversions, grow your customers and improve customer retentions, then Kissmetrics is the tool for you.

SEMRush

SemRush is a competitor analysis platform that allows you a bird’s eye view of not only your brand, but also your (or your clients’)  competitors’ analytics data from organic and paid keywords, display advertising, budgets, social media accounts, etc.

Is it for you?

If you’re looking to routinely monitor your competitors or if your work requires you to track competitors, then this tool is the right fit for you.