Facebook Live Video Metrics

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Facebook Live Video Metrics

Understanding how your live videos contribute to your Facebook page content’s performance as a whole, is an important process especially with the rise and popularity of using live videos as a way to communicate, engage and deliver content to your audience.

For better understanding, here are the common metrics for your regular videos.

  • Audience Retention

This graph shows the level of interest in different parts of your video.

  • Average Duration of Video Viewed

This shows the average of the total duration of views accumulated by a particular video.

  • Video Views

This shows the total views accumulated by a particular video.

  • Video Views to 95%

This shows the number of times a video was viewed up to 95% of its length.

Because live videos are on a whole different level as compared to your regular video content, it is important to take note of these 2 metrics that relate directly to FB Live Videos.

  • Peak Concurrent Viewers

This metric pertains to the highest number of viewers watching your video while it was live.

  • Viewers During Live Broadcast

This metric serves as a visual representation of the number of viewers during each moment of the live broadcast.

Where can I view these insights?

You can view them through Page Insights and your Video Library. Click on Peak Concurrent Viewers to take you to the Viewers During Live Broadcast to see a visual representation of the number of viewers during each moment of the live broadcast.

Sources:

https://www.facebook.com/business/news/Coming-Soon-Video-Metrics

https://media.fb.com/2016/04/06/introducing-new-metrics-for-live-video/