Understanding how your live videos contribute to your Facebook page content’s performance as a whole, is an important process especially with the rise and popularity of using live videos as a way to communicate, engage and deliver content to your audience.
For better understanding, here are the common metrics for your regular videos.
- Audience Retention
This graph shows the level of interest in different parts of your video.
- Average Duration of Video Viewed
This shows the average of the total duration of views accumulated by a particular video.
- Video Views
This shows the total views accumulated by a particular video.
- Video Views to 95%
This shows the number of times a video was viewed up to 95% of its length.
Because live videos are on a whole different level as compared to your regular video content, it is important to take note of these 2 metrics that relate directly to FB Live Videos.
- Peak Concurrent Viewers
This metric pertains to the highest number of viewers watching your video while it was live.
- Viewers During Live Broadcast
This metric serves as a visual representation of the number of viewers during each moment of the live broadcast.
Where can I view these insights?
You can view them through Page Insights and your Video Library. Click on Peak Concurrent Viewers to take you to the Viewers During Live Broadcast to see a visual representation of the number of viewers during each moment of the live broadcast.