Choosing Website Tracking Tools

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Choosing Website Tracking Tools

Web analytics tools are your best friends when it comes to tracking down your site’s performance statistics.

But which tool to use? Should you just do a quick search and decide using the most popular tool?

Choosing the right web analytics tool isn’t a simple process. Ideally, it should be something that is carefully and strategically planned so you’ll end up with the tool that is the right fit for your business. It is best to consider the following before making any commitment.

How to Choose the Right Web Analytics Toolimage-8-walteranalytics

  1. Identify your core KPIs (Key Performance Indicators). This are the metrics you want to focus on according to your business objectives.
  2. Determine your budget.
  3. List down your options.

Top 10 Questions to Consider Before Committing to Buy

  1. Is your platform of choice easy to integrate with your CRM? Does it look complicated? Can you integrate it by yourself? Do you need a professional?
  2. Is training offered?
  3. Can you easily migrate data to a different system>
  4. Is the user-interface easy to understand?
  5. Is the dashboard customisable?
  6. Does the platform allow you to generate reports?
  7. Is the data easy to understand and interpret?
  8. Are the pricing plans well-within reason budget-wise?
  9. Are you allowed full ownership of data collected?
  10. Does the platform reserve the right to share the data collected from you for promotional purposes?

Web Analytics Glossary


Here are some important metrics to remember:

  • Bounce rate

This refers to the percentage of visitors who leave a website or a landing page without navigating to any other pages of the website.

  • Engagement

This refers to the interaction of your audience to your website and/or social profiles.

  • Visitor

A visitor: which can also be referred to as a user, unique visitor or a unique user, is someone who views your website or performs an action on your website.

  • Conversion

This term refers to a completion of a specific action by a visitor. This could be in terms of signing up for a subscription, signing up for an account, finalising a purchase transaction or just simply leaving their contact information.

  • Conversion rate

This refers to the percentage of visitors who have completed the desired action against the total number of visitors on any given date.

  • Conversion Funnel

The conversion funnel pertains to the path or steps to take to reach the final goal which is to convert. Each step leading to conversion make up the conversion funnel.

  • Traffic

This pertains to the visitors viewing your website.


Your KPI or Key Performance Indicator are your core metrics that are focused on your business objectives.

Business objective

Your business objective pertains to the purpose of your website.

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