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The ROI in Digital Analytics

What is the return on investment (ROI) on digital analytics? How can we quantify this amount of the expenses? In this week’s topic, we will show you the current trends in digital analytics ROI.

A Guide to Web Traffic Tracking

How’s your website doing? If you have no idea, then you probably haven’t been measuring your web performance. If you don’t measure your web performance then you can’t possibly put a value on your website nor can you determine how to improve your site’s performance.