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The ROI in Digital Analytics

What is the return on investment (ROI) on digital analytics? How can we quantify this amount of the expenses? In this week’s topic, we will show you the current trends in digital analytics ROI.

Predictive Analytics: Why it Matters

Predictive analytics comes in when collected customer behaviour and information is analysed to predict how users react to certain marketing activities. From there, marketers can automate their processes with predictive planning. A business running with predictive analytics is based on algorithms, machine learning and analytics via identifying the future outcomes based on historical data.

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