Pre-School Equipment

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  • June 2016

Pre-School Equipment

The Client

Pre-School Equipment boasts over 20 years of experience in being a specialist supplier of Australian-made preschool equipment and furniture for both private-owned and council run early learning institutions.

The Challenge

To keep up with numerous digital growth opportunities, Pre-School Equipment sought the assistance of Walter Analytics to help them understand website optimisation opportunities and organic search performance opportunities.

Goals

Understanding of website optimisation opportunities to improve conversion and organic SEO performance.
Increase website traffic through improved organic search
Improve the usability and customer experience on the website

Our Solution

A Marketplace Analysis Potential (MAP) and Marketing Opportunities Report (MOR) was undertaken to identify digital growth opportunities for Pre-School Equipment. Walter Analytics presented the analysis to Pre-School Equipment and became available in the implementation phase to ensure the precise implementation of the recommendations from the study.

Results

The reports kicked off a period of innovation for Preschool Equipment including website, brand, and general marketing enhancements. Central to the recommendations was a more efficient utilisation of the existing customer database, mail-outs, and email marketing. The innovations were driven by the new CEO and marketing team eager to get better results. These innovations have lead to further sales growth with exciting times ahead in 2016!

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