Leadership Rewired
Leadership Rewired is an online leadership training course. Leadership Rewired is all about leadership skills, principles and systems, helping you to refine and build your vision of a sustainable world, and giving you what you need to get your project, campaign or organisation off the ground. Leadership Rewired is developed by Center for Sustainability Leadership.
The Problem:
Walter Analytics was brought in to develop a user acquisition strategy for Leadership Rewired.
Leadership Rewired wanted to invest into growing its user base through a quantitative measurable strategy.
The Strategy:
Walter Analytics completed an audit of the external facing pages of the Rewired program, and
undertook a research phase which determined appropriate external websites that could assist Leadership Rewired in obtaining user registrations.
Walter Analytics recommended a number of internal and external changes to increase conversion rate and increase the number of users on the platform.
Results:
Walter Analytics delivered a report of recommendations to Rewired, including W
ireframes, likely conversion rate increases, and a suggested marketing budget allocation based on the research done on user acquisition. Rewired is looking to implement these recommendations in the near future.
