Escapehunt is an adventure based game franchise where teams are tasked to solve time-restricted puzzles to escape a room they are locked in. The game format is aimed to appeal to a diverse set of demographics. With that said, it is a perfect activity intended for groups of friends, families or for corporate activities.
As a relatively new Franchise, with only two months of business operation in Melbourne, Escapehunt Melbourne worked with Walter Analytics to increase their customer base and reach out to a wider market.
To discover the most efficient and cost-efficient methods to acquire customers using various digital channels
To reach additional customers using social platforms
To gain an understanding of what was working to achieve improvements
We conducted several 2-hour in-person working sessions to discuss opportunities and suggestions to optimise Escapehunt marketing and website. A marketing plan was developed with the objective to target new customers through Google AdWords and Facebook Ads.
Website traffic increased following a successful Facebook campaign
Revenue and customer base grew
Implementation of website optimisation suggestions improved organic search rankings
ESCAPEHUNT MELBOURNE CEO NELSON SHARES CUSTOMER-ACQUISITION SUCCESS
“Neil and his team approached us 2 months after EH Melbourne open our doors to the public as they are located just upstairs and would like to offer their professional help to us, as a new small business start-up. We discussed about a marketing plan and set up a Google AdWords account and Facebook advertising to help boost our business. Within a short period of time the campaigns proved to be a huge success with 70-80% of our bookings coming from the Facebook advertising that we implemented.”
We still meet up regularly to brainstorm and discuss marketing strategy and throw new ideas at each other, and it soon became a great relationship where we both learn so much from each other.