Arabica Roasters Company is a Wholly Foreign Owned Venture based in Beijing which was founded in 1994 by three long-term foreign residents of Beijing.
The first specialty coffee roasting company in mainland China, Arabica Roasters has acquired the reputation of being a top-quality coffee and coffee services provider for customers all over greater China.
Arabica Roasters wanted to increase the visibility of their website in search engines in the Chinese search market (Baidu) to reach coffee drinkers and buyers.
Walter Analytics undertook a search audit and created a report to recommend website structure changes and technical changes to increase visibility in search.
Walter Analytics also provided a list of high value websites to obtain links from and recommended a content strategy.
Arabica Roasters has used the recommendations of Walter Analytics in a website rebuild which is due to be completed in late 2013.