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Mobile Analytics Tools

Walter Analytics Analytics

Mobile Analytics Tools

We all know that mobile has become a widely used device, thus making it a top priority for marketers. As such, it is important to track your mobile performance in order to help you create marketing decisions based on mobile.

Why Mobile Marketing?

  • It has a high penetration of devices as compared to PCs
  • It encourages engagement while on-the-go
  • Mobile devices are the most used devices to surf the web, check emails and access social media
  • It enables marketers to reach out to other people who can’t afford to buy PCs

Choosing Your Mobile Analytics Tool

There are a lot of tools available in the market and if you want detailed reports, most of them need to be purchased. To help you decide on what tool to buy, here are some the questions you have to ask yourself first.

  • What data do I need?
  • What are the marketing decisions I have to make that will be dependent on these data?
  • Who are my target users?
  • What platform are they on the most?
  • How much of my marketing budget can I allot for this tool?

What You Can Use Mobile Marketing Analytics Data On

  • Mobile Marketing Strategy
  • SMS Marketing
  • Mobile Commerce
  • Mobile Advertising
  • App Marketing

Mobile Analytics Tool Examples

To help you faster in deciding which mobile analytics tool to acquire, here is a list of some of the widely-used tools available:

1. Google Analytics

Quite possibly the most popular analytics tool of them all, Google Analytics has a wide range which includes letting you track your mobile marketing performance. One cool feature is that you can filter to see which of the users are iOS or Android users.

2. Localytics

Localytics is a great tool you can use to get insights and understand your users letting you create and send compelling messages that resonate to your users. This is a fantastic tool if you want to base some of your marketing decisions based on mobile marketing data as it lets you see what works, what doesn’t work and what needs adjustments for greater success.

3. Mixpanel

Another great tool for mobile analytics is Mixpanel. With this tool, you’ll be able to track mobile analytics and create segmentation reports.

4. Geckoboard

Another mobile marketing analytics tool is Geckoboard. An awesome feature of this tool lets you monitor sign-up conversions from mobile.


Want some further reading?

The Dark Side of A/B Testing: How to Test Your Site with a Bazooka

Website optimisation relies heavily on A/B or multivariate testing with digital analytics tools. However, if it comes down to testing, most of the experts test only minor comparisons on a site. But testing should go forward only if you test highly tangible differences; this is where you can learn something and open new frontiers. So instead of burning through your site with a bunch of matchsticks, use a bazooka instead and start some real flames.

Update: Google Benchmarks Means Better Ideas

We have always provided competitor analysis and best-case practice examples, but the immensity of information available through the new Google Analytics Benchmarks adds to everyone’s understanding of user behaviour. This does come with some caveats though, as not all the new data is as useful as it initially seems.

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