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A Guide to e-Commerce Tracking

Walter Analytics Analytics Optimization Strategies User Acquisition

A Guide to e-Commerce Tracking

Are you getting the most out of your eCommerce website? How is it doing regarding performance? If you don’t know the answer to this, most likely, you haven’t measured its performance. This has been discussed in general during the previous article, but we will focus on e-Commerce websites.

As earlier discussed, your site’s Key Performance Indicators or KPIs has a significant reliance on your website goals. In this case, an eCommerce website. Below are some important KPIs to measure:

  • eCommerce Conversion Rate
  • Cart Abandonment Rate
  • Average Order Value
  • Products Per Order

If you have an existing eCommerce website, cart abandonment rate should be one of the first metrics to focus on and improve. It’s important to analyse what made these visitors decide not to go through with the checkout process.

Here are some examples of tracking tools best suited for eCommerce websites:

The tools stated above aren’t the only possible tools best suited for eCommerce tracking, but for this article, we will highlight FoxMetrics as the tool of choice.

Why FoxMetrics?

FoxMetrics offers very user-friendly and powerful marketing analytics and personalisation software. Plus, setting the system up is a walk in the park. All you have to do is copy and paste their script.

Pricing for FoxMetrics depends on the number of events and connectors you need. There’s also a free trial good for 14 days. Paid plan starts at $450 billed monthly for 5M events, max 5 users, 1 warehouse, email support, 1 source, and 0 destinations. There’s also an annual plan at $5000.

Feel free to connect with us if you wish to learn more about your eCommerce website performance, opportunities to improve its performance and what tools are a perfect fit for your business.


Want some further reading?

Measuring Loyalty

Loyalty, intangible as it is it not exactly something that is tracked, monitored and measured nor are there tools to measure something as vague a metric as loyalty. What you can do, however, is to monitor the metrics that indicate loyalty.

Mobile Analytics Tools

We all know that mobile has become a widely used device, thus making it a top priority for marketers. As such, it is important to track your mobile performance in order to help you create marketing decisions based on mobile.

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